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–2020

When challenged to brand a large scale event and design a corresponding website, I created Invert, a conference specifically held for introverted creatives. Invert is an event for introverts by introverts, and relies on open communication to maintain a comfortable environment for guest artists and patrons alike. The visual system created relies on desaturated colors and whimsical imagery in order to comfort participants and provide a safe space to grow as creatives. It is comprised of three key components, color, image treatment, and vectorized shapes.

BRAND MISSION

"We believe that everyone deserves the opportunity
to grow as a creative. Even the people who need a little help to make it happen."

Screens Overview

SCREENS.png

Site Planning

Because the website functions primarily as a tool to inform users about the brand and event, it is divided into four distinct pages: Home, About, Creatives, Schedule, and Tickets. These pages were decided based on the most important information that needs to be conveyed to users. Each page can be accessed via a sticky nav bar at the top of the screen, as well as an easy access footer.

DESIGN STRATEGY

Use whimsical color and imagery to build an environment that functions as a safe space for introverts while simultaneously fostering creativity.

SCREENS.gif
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About_2x.png

Time Frame:

4 Weeks

Task:

Brand an event and create a website
to support it.

 

Skills:

Brand Identity


Animation


UX/UI Design